Simple

lightweight booking redesign

–40%
handoff
5
interactive prototypes
–35%
booking time
Client
5pm.co.uk
Timeline
8 month
Industry
Booking & Scheduling Tools
Team
Client team, project manager
Chalange
Fragmented booking workflows, outdated UX, weak usability
Outcome
Clear architecture, consistent design, improved usability
Context
Joining the team behind Simple was an exciting journey. This electronic reservation tool streamlined dining experiences for various restaurants. Simple symbolized efficiency in handling bookings, seating, and payments — combining innovation and teamwork in action.
Challenge

The existing platform had fragmented booking workflows, limited usability, and an outdated interface. Users struggled to complete tasks efficiently, and managers found it difficult to keep operations organized.

No items found.
Solution

We redesigned the booking system with a clear information hierarchy, simplified navigation, and modernized flows. A design system was introduced to ensure scalability and consistency, while five interactive prototypes allowed us to validate improvements quickly with real users.

No items found.
Process

We conducted interviews with clients and managers to uncover pain points in the booking process. Insights from these sessions guided a clearer information architecture and simplified workflows. Prototypes were iterated quickly, which helped validate design decisions and align the product with modern usability standards.

No items found.
Feedback
The redesign clarified our product architecture and made user flows far more intuitive for both customers and our team
Additional work
MyTeam
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Art Director
Product Designer
Atlant Telecom App
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Art Director
UX Researcher
Product Designer
Arsenal
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UX Researcher
Product Designer
Global Payments
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Art Director
Brand Designer
Entice Energy
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Art Director
UX Researcher
Brand Designer
Atlant Telecom
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UX Researcher
Product Designer
H A
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Art Director
Strategiest

Simple

lightweight booking redesign

–40%
handoff
5
interactive prototypes
–35%
booking time
Client
5pm.co.uk
Timeline
8 month
Industry
Booking & Scheduling Tools
Team
Client team, project manager
Chalange
Fragmented booking workflows, outdated UX, weak usability
Outcome
Clear architecture, consistent design, improved usability
Context
Joining the team behind Simple was an exciting journey. This electronic reservation tool streamlined dining experiences for various restaurants. Simple symbolized efficiency in handling bookings, seating, and payments — combining innovation and teamwork in action.
Challenge

The existing platform had fragmented booking workflows, limited usability, and an outdated interface. Users struggled to complete tasks efficiently, and managers found it difficult to keep operations organized.

No items found.
Solution

We redesigned the booking system with a clear information hierarchy, simplified navigation, and modernized flows. A design system was introduced to ensure scalability and consistency, while five interactive prototypes allowed us to validate improvements quickly with real users.

No items found.
Process

We conducted interviews with clients and managers to uncover pain points in the booking process. Insights from these sessions guided a clearer information architecture and simplified workflows. Prototypes were iterated quickly, which helped validate design decisions and align the product with modern usability standards.

No items found.
Feedback
The redesign clarified our product architecture and made user flows far more intuitive for both customers and our team
Additional work
MyTeam
Arrow pointing right icon
Art Director
Product Designer
Atlant Telecom App
Arrow pointing right icon
Art Director
UX Researcher
Product Designer
Arsenal
Arrow pointing right icon
UX Researcher
Product Designer
Global Payments
Arrow pointing right icon
Art Director
Brand Designer
Entice Energy
Arrow pointing right icon
Art Director
UX Researcher
Brand Designer
Atlant Telecom
Arrow pointing right icon
UX Researcher
Product Designer
H A
Arrow pointing right icon
Art Director
Strategiest