The client had three separate websites, including a corporate one, which caused inconsistent communication and poor customer experience. The main challenge was to unify these into a single platform that would improve usability, streamline tariff plan selection, and support business growth.
We evaluated the existing websites, analyzed competitors, and created improvement concepts. Based on analytics and user surveys, we identified key issues in customer journeys. The solution included reorganizing the site structure, designing clear user flows for tariff plans, and introducing new digital services.
The client had three separate websites, including a corporate one, which caused inconsistent communication and poor customer experience. The main challenge was to unify these into a single platform that would improve usability, streamline tariff plan selection, and support business growth.
We evaluated the existing websites, analyzed competitors, and created improvement concepts. Based on analytics and user surveys, we identified key issues in customer journeys. The solution included reorganizing the site structure, designing clear user flows for tariff plans, and introducing new digital services.