The key challenge was to design a brand and website that stand out in a highly competitive creative industry. The solution had to combine bold visual language with usability and interactivity while staying approachable for clients.

We developed a complete brand identity, including a redesigned logotype, a vibrant visual system, and a flexible set of interactive elements. The digital experience was crafted to merge strong visuals with smooth navigation, ensuring both memorability and functionality.

We worked closely with HA’s stakeholders to define the brand’s positioning, carried out competitor research, and created moodboards to set the direction. After iterative prototyping and testing, we finalized a visual system that balances expressive colors, typography, and interactivity. The outcome was validated through design awards and measurable user engagement growth.