The goal was to create a simple yet distinctive identity, website, and dashboard that would set Entice Energy apart from competitors. At the same time, the design had to balance unconventional appearance with clarity, usability, and customer trust.

We created a company identity by choosing a font and color combination that reflects friendliness, lightness, and ease. After gathering website requirements, studied top competitors to create the website and dashboard structure, prepare mockups, conduct usability tests, and get approval from the product owner. During development, we focused on interactivity and added animations to create a specific mood to engage audience.

I worked closely with Entice Energy’s founders and developers, running workshops, creating mockups, and testing prototypes. We refined interaction design and gradually built a scalable design system to support both brand and product growth.