Arsenal
ecosystem for gamers
30+
user flows
Context
The company decided to revamp its mobile app for gamers to better meet modern audience expectations and strengthen the internal ecosystem.
Challenge
Build a comprehensive gaming platform that combines news, events, in-game goods, and currency management in one unified experience.
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Solution
We designed a customizable news feed, a personal cabinet for managing in-game resources, and integrated promotional content. The focus was on applying clear UX patterns to make the app both modern and intuitive across different use cases.
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Process
We collaborated closely with senior stakeholders and C-level executives. Through interviews and usability testing, we refined player scenarios and developed over 30 user flows. Based on analytics, we introduced new sections — Feed, Explore, and Profile — and validated them with real users.
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Feedback
“I didn’t expect to find what I needed that quickly — everything just made sense. It felt like the app already knew what I was looking for.”
Mark K.
Participant from UX testing session
Additional work
