Innova Market Insights
Data-driven product insights
Project overview
Innova Market Insights is a market intelligence platform used by food and beverage companies to track product launches, ingredients, and consumer trends. The product contained a large amount of structured and unstructured data, but the interface lacked a clear navigation model and decision-oriented hierarchy. As a result, analysts had to manually piece together insights across multiple views. The work focused on restructuring how users move through the system — clarifying navigation, aligning data relationships, and supporting more consistent analysis.
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Approach
Mapping analytical workflows revealed that the issue wasn’t access to data — but how signals are structured and interpreted.
Challenge
Impact
Prediction models
Mapped how analysts navigate datasets and identify market signals
Product structure
Redesigned navigation and information hierarchy across the platform
Analytics UX
Introduced clearer dashboards and exploration flows for trend analysis
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